Event Website Design Inspirations

Frequently Asked Questions

Having a website that inspires people, feeds their curiosity, and makes them want to sign-up, buy a ticket, and attend is crucial when designing an event website. In a matter of seconds after landing on your page, people need to understand who you are, what your event is, why they should and might want to attend, and how they can sign up if you’ve got them interested.

You can do all of this with your website design concept. However, it’s not as simple as just throwing all the necessary information onto your page. You need to think about how you present your information, the emotions you want to draw out of your audience, and how your design reflects the event you want people to attend.

A website for a business networking event will look far differently to one for a sports event or music festival!

What design styles work best for event websites?

It depends on the event you want to advertise. When choosing an event website design approach, think about the audience you’re looking to speak to and the event you want them to attend.

Choosing a design with an image of a muddy field is unlikely to sign people up for a business conference or networking event, unless there’s a specific reason for you to have such an image on your website! Likewise, the type of people who you might want to attract to a music festival probably won’t get too excited unless your design and imagery shows them what they can look forward to.

What color schemes work best in event website design?

If you’re creating an event for a specific brand or business, then your color schemes will ideally match up with those, especially if your event website is acting as a satellite platform from the main business site.

If you’re starting from scratch, then you don’t necessarily need to follow a specific color scheme when choosing and adapting your website design idea. However, you should definitely look at how you use color to create contrasts on your design. Strong contrasts won’t just help you to highlight all the key information about your event, but ensure things like calls to action and sign-up forms are clear and obvious, thus helping you to boost awareness of and attendance at your event.

What are the most important aspects of event website design?

When choosing a unique and modern event website design, you should be looking to achieve a balance between getting all the information you need onto the page while making it easy for users to understand what they need to do. Ideally, your event website design approach will allow you to showcase all of your information above the fold follow the latest trends, meaning all your event information is available without users needing to scroll away from where they land. You might even choose a design that only relies on a few pages, allowing you to focus on getting users to sign up to your event without getting distracted by other information and pages on your website.